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Posted July 13th, 2013 in Uncategorized by Rick Hill

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There are more than 48,000 shopping centers in the United States, and each one of them is under challenge from internet shopping. As with moving water, it’s only natural that the distribution of goods will find the most efficient channel to the consumer, and there’s no doubt about it: internet shopping has found that channel. Amazon, with same-day delivery from vast warehouses, is just one example.

 

Yet, the boom in internet shopping has done far more than change distribution methods—it has shaped the very nature of consumers and their expectations. They are now less impulsive, more disciplined, and far more purposeful in their approach to shopping. Modern, enclosed malls are struggling to respond to this new type of consumer and to compete with the distribution methods of internet shopping. The Macy’s, Walmart, and Target-anchored shopping centers may become relics of the past unless they respond  to the changing expectations of consumers. To successfully compete with internet shopping, malls must provide exactly what consumers want, when they want it, where they want it and at the lowest possible price – and more.

 

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