Barefoot Landing

Barefoot Landing

In 1987 Rick Hill was engaged by Sam Puglia, a retailer that had opened shops in several projects redeveloped by Rick while he was with The Rouse Company, to plan Barefoot Landing, a specialty retail village to be located on and around a lake adjacent to the intra-coastal waterway and the Atlantic Ocean in Myrtle Beach, South Carolina.
 
Rick’s original recommendation was not to development the property because the market was too seasonal and the location was north of the main tourist destinations. Mr. Puglia proceeded to develop the 60,000 square foot first phase by creating a boardwalk, restaurants and shops in a low country architectural style on elevated pylons over the water of the lake, against Rick’s recommendations.
 
Using in-house construction personnel and stick construction, and corrugated metal roofs the buildings were built for $30.00 a square foot. Land costs, common areas, the boardwalk, parking and soft costs ran the cost of the project up to over $90.00 a square foot. Rick Hill was then invited back to see the success of the project and was offered the opportunity to become a partner and lease the 2nd to 5th phases of the project that now exceed 300,000 square feet.
 
25 years later the project commands rents in excess of $40.00 per square foot and Myrtle Beach has grown to a year round resort destination with 14 million annual visitors and 140 golf courses. The project is 100% leased and anchored by the House of Blue, a live theater by the musical group Alabama, Alligator Adventure and 17 restaurants and cafes.