Coney Island

Coney Island

Rick Hill was engaged by Thor Equities to develop the retail, dining and entertainment plan for Coney Island located on the seaside of Brooklyn, New York. This one billion dollar redevelopment strategy called for a complete restoration and renaissance of America’s first true amusement park dating back to the 1840s. The Village Solutions master plan created a number of “walks” that connected the beach and boardwalk to the adjacent streets and subways.
 
Various retail neighborhoods were developed with common merchandising themes. The retail neighborhoods were connected and integrated with strategic retail venues consisting of major restaurants, iconic retailers and entertainment destinations.
 
Market research revealed that the area had the largest collection of writers, dancers, musicians and artists in the world – all living within a 10 to 15 minute commute of the site. The plan therefore embedded cultural production, artistic expression and places of socialization into the strategy of the plan.
 
The final product created a series of one-of-a-kind places including a 1/4 mile “dance walk” that connected the boardwalk to the street, a “carousel makers” restaurant with an authentic carousel and a wooden horse restoration center, rooftop beer gardens, indoor water park with two hotels, preservation of the art of sideshow entertainers in a new “sideshow” district, development of a new “fun house”, the creation of a permanent home for the Big Apple Circus, and the creation of an entirely new amusement park centered around the historic Wonder Wheel and the Cyclone Roller Coaster, both national historic landmarks.