Sears Tower

Sears Tower

Rick Hill, working with Sears Management developed strategies to enhance the visitor experience of the observation deck for the 108-story, 1,451-foot (442 m) skyscraper in Chicago, Illinois. At the time of its completion in 1973, it was the tallest building in the world, surpassing the World Trade Center towers in New York, and it held this rank for nearly 25 years. The tower is the tallest building in the U.S. and the seventh-tallest freestanding structure in the world. The skyscraper is one of the most popular tourist destinations in Chicago, and 1.3 million people visit its observation deck each year.
 
In March 2009, London-based insurance broker Willis Group Holdings agreed to lease a portion of the building, and obtained the building’s naming rights.
 
The Sears Tower observation deck, called the Skydeck, opened on June 22, 1974. Located on the 103rd floor of the tower, it is 1,353 feet (412 m) above ground and is one of the most famous tourist attractions in Chicago.
 
In 1998, Mr. Hill developed strategies focused on providing retail and dining services before and after visits to the Skydeck.