Posted September 2nd, 2013 in Blog by Rick Hill

images (15)In the early 1950,s, in the face of a declining amusement park industry, Walt Disney conceptualized Disneyland based loosely on Tivoli Gardens in Copenhagen Denmark, which had opened in 1843 as a public amusement garden themed around the stories of Hans Christian Anderson.  On July 17, 1955 Disneyland opened in Anaheim, with a formula of year round good weather, large parking areas, and easy highway access.  His blueprint included a traditional American main street with retail shops and concessions and themed lands with rides and shows borrowed from children fairy-tales and an overall sense of nostalgic community.


Disney’s underlying business model included two highly profitable strategies: feeding and housing guests and selling goods.  As Disney expanded and perfected its formula in Orlando, it became so efficient at moving, feeding, selling, housing people and telling stories, the company actually considered opening a visitor center, hotels and tours in at least one major U.S. city where the existing parks, museums and memorials would be the attraction. Continue Reading »