How We Work
Carnaby Street: Photograph by Rick Hill
Real Estate
Market Research
We provide comprehensive real estate market research studies that provide data to define and quantify trade areas, visitor markets, consumer lifestyles, and buying characteristics.
With this data, we identify ideal target markets, consumer segments, and unmet needs. And this, in turn, allows us to determine sustainable project size, land use, merchant variety, attendance models, per cap expenditures, average daily rates, and sales and rent potential of the project. Our research concludes with precisely tailored strategy vividly presented in words, charts, diagrams, illustrations, and plans.
Bourbon Alley Illustration: Undisclosed city,
confidential client.
Real Estate
Concept
Development
We create the underlying concept that becomes that foundation for a community-redefining real estate development. Our objective is greater market share; increased attendance; accelerated lease-up; and higher rental, room, and admission rates, leading to higher property value. The core concept is unique, creative, and innovative. But most of all, it contributes to a better community.
Illustration of 'The Collective' by Scott Lockard, directed by Rick Hill, Jeddah, Kingdom of Saudi Arabia, confidential client.
Pre-Design
Real Estate
Planning
We develop fit models, space utilization plans, and detailed cost and income projections that are modeled, filtered, and further refined under a variety of scenarios, resulting in a pragmatic strategy. This work guides the storytelling, place-making, and cultural expression - which, in turn, provide a blueprint for our creative design.
The Village at Gulfstream
Park. Strategic planning by J. Richard Hill & Co for Magna Entertainment.
Real Estate
Strategy
Implementation
We are not academic theorists observing from the outside. We are, instead, pragmatic realists. Forward-looking. Market- and transaction-driven. We know from long experience what works and what doesn't. Our approach is predictive and based on thorough research. Consequently, we develop award-winning and highly actionable branding strategies to drive marketing, business recruitment, leasing - and enduring success.
Media
Miami, the third largest luxury market in the United States, was once one hundred percent controlled by the Whitman family, owners of the Bal Harbour […]
+
