Real Estate Branding & Messaging
We Build Real Estate Brand Platforms
We build the brand platform of real estate developments based on our consumer analytics and the project’s market position, its project defining elements, the brands of the project’s hospitality, entertainment, dining, and retail partners, and most importantly based on the sales and leasing goals of the project.
Collaboration
We strategize with the project’s owners, designers, entertainment, retail, dining, and hospitality brands, third party marketing experts, as well as the leasing and sales agents who will market the property to develop the marketing strategy.
The Result?
Our approach leads to the right messaging that extends trade areas, attracts the optimum consumer; increases footfall, occupancy, and sales, and maximizes the velocity of transactions leading to higher sustainable property values.
Directional Approach
We provide the branding and messaging road map by setting the direction for the creative generation of marketing collateral material by third parties, ensuring consistency with the project’s design, positioning, vision and marketing goals.
Our Goal
To craft a unified and engaging message that connects with the target market while enhancing brand image, and to equip the sales and leasing team with compelling marketing materials.
