Real Estate Research & Consumer Market Research
REAL ESTATE RESEARCH
Concentrating on competitive analysis and commercial real estate market research, we gather and assess local benchmarks such as market rents, room rates, occupancy levels, sales performance, new housing starts, job growth, and other key metrics. This holistic approach helps us develop a comprehensive view of the prevailing landscape and the emerging trends that support the predictive modeling necessary to lead the market, set the market, and make the market—rather than simply following it. Our data-driven insights often inform feasibility studies for mixed-use developments, shopping center revitalization projects, and real estate development opportunities.
CONSUMER MARKET RESEARCH
A key specialization of J. Richard Hill & Co. is our consumer segmentation studies, conducted in partnership with the leading US data collection sources. By geofencing locations and probing household demographics, lifestyles, and life stages down to a small block level—then searching for commonalities in consumer behavior—we are able to touch the pulse of the market. This enables us to create consumer-focused project programs, vision plans, brand narratives, and pre-design merchandising strategies. Our big data analytics in real estate feasibility studies and consumer research for mixed-use developments ensure each project aligns with current market demands while anticipating future trends.
