Retail, Financial, and Demographic Data: 2024-2025

Data
Written By Rick Hill

Overview: In 2024 total non-auto retail sales (excluding restaurants) in the U.S. on average were 31.1% of household incomes. Retail sales are projected to grow 3.1% in 2025 over 2024.


Important U.S. Financial Data

Key demographic and financial data: In 2024 total Non-Auto Retail Sales (Excluding Restaurants) in the US on average were 31.1% of Household Incomes.

Retail Sales are projected to grow 3.1% in 2025 over 2024.

Projected 2025 AVG. Household Income: $113,181


US Demographics

2025 Population: 337.643 million

2025 Households: 129.687 million

2025 AVG. Household Income: $113,181


Retail Sales

Total 2024 US Retail Sales: $8.811 Trillion (Up 3.04% over 2023)

2024 Motor Vehicle & Parts Sales: $1.623 Trillion

Non-Motor Vehicle Retail Sales & Excluding Restaurants: $5.28 trillion

Motor Vehicle & Parts Sales: 24% of Retail Sales (Excluding Restaurants)

GAFO Sales: 30.23% of Retail of Non-Vehicle Retail Sales (Excluding Restaurants)

2024 Non-Auto Retail Sales (Excluding Restaurants) as a % of Household Incomes: 31:10%


2025 U.S. Financial Markets

Current:

10-Year Treasury Yield: 4.507%

30-Year Fixed Mortgage: 6.26%

Fed Funds Rate: 4.25% to 4.50%

 

2025 Retail Total Sales Projections: $8.811 Trillion (All Categories)


End of 2025 Projections:

10-Year Treasury Yield: 4.50%

30-Year Fixed Mortgage: 6.50%

Fed Funds Rate: 3.75% to 4.0%

Rick Hill

Rick Hill is an international real estate consultant working across all property sectors, including malls and shopping centers, resorts, high streets, destinations, attractions, planned communities, and related high-traffic commercial destinations. His expertise spans over two hundred properties, including iconic sites like Sun Valley Mall, San Francico’s Union Square, Four Seasons Punta Mita and Maui, New York’s Coney Island, 1996 Olympic Games, US National Parks, and Dubai's Global Village. Clients have included New York Life, Stanford University Pension Fund, 1996 Olympic Games, Nike, IKEA, Bass Pro Shops, KSL Resorts, MSD Resorts, and GE Investments. Specializing in market research, financial feasibility, master planning, branding, and income generation Rick has earned multiple national and international awards, reflecting his extensive experience and leadership in creating vibrant, successful real estate developments.

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