Fairmont Miramar
SANTA MONICA, CA
Five-Star hotel, restaurants, and shops overlooking the Pacific Ocean
J. Richard Hill & Co. was engaged by MSD Hospitality to examine the retail potential for its Fairmont Miramar located on Ocean Boulevard in Santa Monica, California and the Four Seasons Maui. The company analyzed the P&L of all operating shops and restaurants, studied the master plans of the resorts, and projected the net operating income and rental potential.
Recommendations were made to enhance the retail and food & beverage in Four Seasons Maui and to redevelop the retail and restaurants at the Miramar, which is currently in the entitlement process.
Big Idea
“Create a bungalow deck with ocean-side view with an exclusive members only club-like restaurant and bar for locals and hotel guests.”