Jabal Omar
MECCA, SAUDI ARABIA
Iconic World Class Mixed-Use Development at the Gateway to the Holy City of Mecca
In October of 2021, J. Richard Hill & Co. was engaged by Assaudia, a subsidiary of Al Esayi Group, to form the team to plan, design, cost estimate, and develop a 2,600-meter site it had recently purchased for $147,000,000. The site is one of the most strategic development sites in the world as it is located within the 1st Ring Road and on a pedestrian spine leading to the Grand Mosque in Mecca, Kingdom of Saudi Arabia. Mecca is projected to attract over 30,000,000 annual pilgrims.
The company developed the Request for Proposals to select a market research consultant, lead design consultant, project manager, a marketing & branding team, and a property brokerage.
J. Richard Hill & Co. directed the conceptual and schematic phases of the Gensler designed project, developed cost models and income projections for the project, directed the positioning of the development as a luxury hotel with branded residences.
The designed property consists of a 41-story mixed-use development with a 395-key luxury hotel, 180 branded residences, restaurants, fitness center and spa, and a roof top prayer floor with views into the Grand Mosque.
Big Idea
“A five-story podium of parking, food & beverage, and guest amenities and 25-stories of 300 hotel keys would create direct and unobstructed views of the grand mosque resulting in extraordinary values for 200-branded residences.”