Services

Work begins with an intensive period of creative exploration in which the team generates the big idea, or core concept, that will inform (animate) all aspects of the customer experience. It’s the kind of collaborative thinking that is required to differentiate a physical marketplace and sustain it in today’s complex retail environment.

This initial concept is then cross-pollinated with the best ideas derived from the team’s worldwide knowledge base. It is tested against big data market research that drills down to targeted consumer segments. And finally the concept is further refined through pragmatic economic modeling.

Our rigorous, multidisciplinary process is unique in the industry/category. The result is a higher level of customer engagement and, consequently, a significant increase in trade when measured across key criteria: more catchment areas, higher footfall rates, longer stays, greater spend rates and higher sustainable rents – all leading toward optimized property value.