Our Approach
Overview
MARKETPLACE CRAFTING OF MARKET DRIVEN AND FINANCIALLY VIABLE REAL ESTATE PROJECTS
We have created a unique, transformative approach to pre-design, real estate strategic planning, pre- construction programming, project positioning and merchandising, branding & messaging, and marketing.
Navigating today’s ever-evolving real estate landscape demands more than just conventional strategies. Amid rising construction costs, diversifying entertainment and shopping avenues, and a growing need for culturally attuned marketplaces, J. Richard Hill & Co. has redefined the narrative of real estate development management.
Inspired by Rick Hill’s principles of marketplace crafting, our approach melds creativity with practicality. We understand that every development is a unique processes that brings together extraordinary talent which is interwoven with the demands of a distinct market, economic constraints, and site dynamics.
Market Insights and Analysis:
UNDERSTANDING MARKET DEPTHS BEYOND SURFACE WANTS
Our research begins with comprehensive market analysis, data collection, local benchmarking, consumer segmentation studies, cost analysis, and financial forecasting.
Built upon this foundation, our teams unleash their creative prowess to conceive the 'big idea'—the central concept that embodies the entire customer experience.
We dig deeply, exploring the very core of market conditions and existing benchmarks that shape our strategies. By leveraging our partnerships with the nation’s premier data sources, our research encompasses understanding consumer behavior, market demands, and evolving trends.
Economic Blueprinting:
STRATEGIZING FOR SUCCESS WITH RIGHT-SIZED PROJECT PROGRAMS
We develop pre-design project programs and strategic plans by drawing inspiration from the client, the site, and a vast knowledge base of successful real estate developments from around the world.
We cross-pollinate, filter, and distill project positioning, early concepts, and massing models against our extensive market research, targeted consumer segments, and cost models, resulting in fine-tuned economic blueprint consisting gross building areas, and more granular key, unit, and space programs.
Team Formation:
CURATED TEAMS OF THE BEST TALENT
J. Richard Hill & Co. is not a “one stop shop.” We do not have a suite of actors who are readymade for the unique requirements of your projects.
Our approach is to form teams of leading market experts, data scientists, cultural anthropologists, land planners, cost estimators and quantity surveyors, architects, engineers, visual artists, brokers, creative writers, illustrators, graphic designers, and more with diverse backgrounds and skills to enhance the richness of our client’s projects.
Each team is tailored to resonate with the client's vision, the project's environment, and the community's ethos, with a common belief that exceptional projects emerge from collective brilliance.
This multidisciplinary trailblazing approach results in the creation of transformative big ideas, right sized projects, elevated customer engagement, larger trade areas and wider catchment areas, enhanced traffic and footfall, extended visits and stays, and amplified spending – all leading to viable project programs sustainable financial models.
The pinnacle? Optimized property values.
BIG IDEA & CONCEPT DEVELOPMENT
Drawing upon insights from a legacy spanning over 180 projects, the market, the site, our marketing and creative team, and client perspectives, we generate innovative big ideas and transformative concepts that are market driven and financially viable.
PRE-DESIGN PLANNING
Building upon the Research and the Big Ideas, we define the building blocks of your project in a pre-design Foundational Model and create a high-level pre-design pictorial look and feel of a proposed project.
BRAND PROGRAMMING & MESSAGING
Our approach to the management of project branding and messaging is one that creates the brand platform based on the research, project program, big ideas, the target consumers, and hospitality, entertainment, dining, and retail brands of the project. Unlike the detached approach, often seen in the industry of engaging a third-party marketing agency “that comes up” with creative ideas, logos, and tag lines generated from a superficial understanding of the project, we guide and direct the branding and messaging by setting the direction for the creative generation of marketing collateral material by third parties, ensuring that the messaging and collateral material is consistent with every element of the project’s design, positioning, and vision.
The pineapple became one of
Wai Kai’s signature elements
in its messaging strategy.
Moreover, we collaboratively strategize with the entertainment, retail, dining, and hospitality brands who have their own identities and brands and the brokers and leasing agents who will market the property.
Our overall goal is to empower creative marketing agencies with the most comprehensive information and knowledge possible to create the branding and messaging of the project.
The result? A unified, compelling visual marketing narrative that resonates with the project’s brands, their market, the design, and the unique features of the development.
GO-TO-MARKET STRATEGIES
At J. Richard Hill & Co., we know the business of real estate sales and leasing. Our history of directing, closing, and managing thousands of real estate transactions provides a deep knowledge base to develop the sales and leasing strategies of a project.
Our expertise spans from crafting property-specific go-to-market strategies to monitoring progress of sales and leasing activity from prospect to closing. We train sales and leasing teams, deliver compelling marketing collateral, and provide hands-on oversight, ensuring each project meets its financial goals.
