Real Estate Strategy Consultancy

Coney Island

Coney Island

Brooklyn, New York

The restoration and renaissance of America’s first amusement park.

Operating Amusement Park & Boardwalk

J. Richard Hill & Co. was engaged by Thor Equities to create the retail, dining, and entertainment plan for the redevelopment of Coney Island. Coney Island is located on the seaside of Brooklyn, New York, and is America’s first amusement park, dating back to the 1840s. The billion-dollar redevelopment strategy called for the integration of high-density hotels and condos with a complete restoration of the historic amusement park.

Market research revealed that the area had the largest collection of writers, dancers, musicians, and artists in the world—all living within a 10- to 15-minute commute of the site. J. Richard Hill & Co. created a plan to embed cultural production, artistic expression, and places of socialization into the revitalized project.

The strategy featured “walks” to connect the beach and boardwalk to the adjacent streets and subways. Various retail neighborhoods, planned along the walks with common merchandising themes, were connected and integrated with major restaurants, iconic retailers, and entertainment destinations.

One-of-a-kind places included a quarter-mile dance walk; a carousel-makers restaurant with an authentic carousel and a wooden horse restoration center; rooftop beer gardens; an indoor water park with two hotels; a new “sideshow” district designed to preserve the art of sideshow entertainers; a new “fun house”; a permanent home for the Big Apple Circus; and an entirely new amusement park centered around the historic Wonder Wheel and Cyclone Roller Coaster, both national historic landmarks.

10-mile Demographics
Population: 1,033,600
Households: 373,412
Avg. Household Income: $87,382
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